Global superstar Katy Perry will headline the Pepsi Super Bowl XLIX Halftime Show on NBC in University of Phoenix Stadium in Arizona on Sunday, Feb. 1, 2015, it was confirmed Sunday night in an unprecedented multimedia, global announcement.
Perry acknowledged the performance on Twitter while watching the Dallas Cowboys-New York Giants game in Australia where she is currently on her Prismatic World Tour. Bob Costas announced the performance to the television audience at halftime of the Cowboys-Giants game on Sunday Night Football, primetime TV’s No. 1 show. This triggered the launch of an original digital video featuring Perry produced by Pepsi. Later in the night, Pepsi’s acclaimed commercial There Since The First #Halftime re-released to her award-winning song Firework debuted during the telecast.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last season’s show. The Super Bowl and halftime show will be broadcast worldwide.
Perry cemented her status as a best-selling superstar with the global success of three multi-platinum studio albums — her 2008 debut One of the Boys (which generated hit singles I Kissed A Girl, Hot N Cold, Thinking of You and Waking Up In Vegas), 2010’s Teenage Dream (which made her the only female artist to have five No. 1 singles from one album on the Billboard Hot 100 chart — California Gurls, Teenage Dream, Firework, E.T. and Last Friday Night), and her current album, Prism.
Roar, the lead single from Prism became Perry’s 10th No. 1 Top 40 track after debuting at No. 1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013. Perry set the record at Top 40 for most total weeks (46) at No. 1 in the Billboard airplay chart’s archives with Dark Horse, and Mediabase has just recognized the song as No. 1 Most Played, in addition to awarding her the title of No. 1 Artist across three radio formats — Top 40, Hot AC and AC. She is the first artist to surpass the 75 million digital award threshold, counting digital downloads and on-demand streams — 20 million ahead of any other artist. She is currently touring the world on the Prismatic World Tour, which continues to be a hugely successful global spectacle, with 17 sold out arenas in the UK, 66 sold out arenas in North America and 25 sold out arenas in Australia/New Zealand during this year. The tour continues in 2015 throughout Europe, Asia and South America where Perry will headline Rock In Rio in Brazil on September 25.
This announcement is just the beginning. Fans are encouraged to tune into NBC leading up to Super Bowl XLIX to see what Perry has in store for this historic halftime show.
Perry joins an esteemed list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
PepsiCo continues to leverage its diverse multi-brand portfolio — including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana — with the NFL to connect with fans and enhance their NFL experience. Pepsi returns for a third year as the title sponsor of the Pepsi Super Bowl Halftime Show, bringing the brand’s Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture’s biggest stage. This year, Pepsi continues its steadfast focus on the fan with its “Hyped For Halftime” campaign, which will culminate at the Super Bowl.
Katy Perry will perform at this year’s Super Bowl halftime show, sources have confirmed with Billboard.
Perry’s performance has been speculated since August after the National Football League had reportedly shortlisted her along with Coldplay and Rihanna, who saw the use of her song “Run This Town” with Jay-Z axed in a segment during the wake of the Ray Rice scandal.
The news of those three contenders also came with word the league was asking those artists under consideration to pay to play, since last year’s broadcast drew a record-setting 111.5 million viewers and previous performers have all seen significant boosts in sales, touring and public profile.
In response, appearing on ESPN’s College Game Day this past Saturday, Perry said, “I’m not the kind of girl who would pay to play the Super Bowl.”
With previous speculation, Billboard reported a number of good reasons for Perry to play the big stage, including her current hits, her (mostly) family-friendly catalog, and her international popularity (her 58.1 million Twitter followers make her the most popular presence on the social site).
The NFL has declined to comment. [Billboard]
LADY IN RED: KATY PERRY
“Thirty-eight,” Katy Perry is saying.“I still have about 90 to go.” She’s not talking about finishing a book; rather it’s how many concerts she has completed on her Prismatic world tour, which kicked off in May. Thirty-eight nights of Kissing-a-California-girl-Birthday-Fireworking it, now on a two-night stopover in Boston. And 90-something of those are left, finishing in Stockholm on March 22 next year.
At 2 p.m. (Perry’s morning, her “working hours” run from 2 p.m. to 2 a.m.), she’s sitting on the sofa in her penthouse suite in black workout clothes, her hair (presently “Oscar the grouch green”) slicked back, oatmeal in hand, and a precisely applied blob of pimple cream on her chin. “I wore it for you,” she announces grandly.
This, in a nutshell, is how Perry (total sales, more than 13 million albums and 72 million digital singles; total number-one singles, nine) plays to the grown-ups. While she has a fan base of “eight to 80, that’s what we call it,” she is funny, sardonic, in on her own joke. A conversation with Perry has the rat-tat-tat rhythm of word play and a wry humor—she puts the broad in “broad.”
But she’s a little low on mojo today. Last night’s concert was “okay,” she says. “It was the first time in this run that my voice was a little hoarse. I think I tried to overperform for the president.” Perry was at the White house two days earlier at a dinner for the Special Olympics, but now she’s looking down on a genteel Boston square, scooping her “boring breakfast” out of a plastic tub. “When I don’t feel like I have my whole range, I really can’t spread my wings. It gets me down a little bit.” She’s right: in between last night’s pyrotechnics, Perry looked most comfortable having a quieter moment with the audience and bestowing a large pizza on two eight-year-olds, one of whom she zippily noted, “dressed like a Deadhead.” [Read More]
03/26 "The Prismatic World Tour" LA Premiere
02/16 Barcelona, Spain at Palau Sant Jordi
02/17 Montpellier, France at Park&Suites Arena
02/20 Lyon, France at Halle Tony Garnier
02/21 Milan, Italy at Mediolanum Forum
02/23 Prague, Czech Republic at O2 Arena
02/24 Krakow, Poland at Krakow Arena
02/26 Vienna, Austria at Stadthalle
02/27 Bratislava, Slovakia at Slovnaft Arena
03/01 Zurich, Switzerland at Hallenstadion
03/02 Munich, Germany at Olympiahalle
03/04 Antwerp, Belgium at Sportpaleis
03/05 Cologne, Germany at Lanxess Arena
03/07 Herning, Denmark at Jyske Bank Boxen
03/09 Amsterdam, Netherlands at Ziggo Dome
03/10 Amsterdam, Netherlands at Ziggo Dome
03/12 Hamburg, Germany at O2 World
03/13 Berlin, Germany at O2 World
03/15 Riga, Latvia at Riga Arena
03/19 Helsinki, Finland at Hartwall Arena
03/20 Oslo, Norway at Telenor Arena
03/22 Stockholm, Sweden at Ericsson Globe
04/18 Guangzhou, China at International Sports Arena
04/21 Shanghai, China at Mercedes-Benz Arena
04/25 Tokyo, Japan at Tokyo Metropolitan Gymnasium
04/26 Tokyo, Japan at Tokyo Metropolitan Gymnasium
04/28 Taipei, Taiwan at Taipei Arena
05/01 Macao, Macao at Cotai Arena
05/02 Macao, Macao at Cotai Arena
05/07 Manila, Philippines at Philippine Arena
05/09 Jakarta, Indonesia at Indonesia Convention Exhibition
05/11 Singapore, Singapore at Singapore Indoor Stadium
05/14 Bangkok, Thailand at Impact Arena